The SideSleeper Pro, an InventHelp licensed client product, was available in Bed, Bath & Beyond stores across the country.
“We are pleased that one of our client’s products is on the shelves of one of the largest home and housewares chains in the country,” said Nicole Hait, Director of Communications for InventHelp. “The InventHelp client, Larry Cole, a doctor of chiropractics, designed the SideSleeper Pro so that people would be trained to sleep in the best position possible in order to avoid twisting the neck and spine while sleeping. If anyone on your shopping list is a side sleeper, the pillow’s unique design can prevent them from rolling over onto their back and twisting their spine.”
The pillow has a unique ear hole that serves two purposes; the ear does not fold over itself as it does with conventional pillows and secondly, the ear fits in the ear hole while the pillow is in the correct position, allowing the neck and spine to remain in a line. This reduces strain on the spine, neck, and upper and lower back. Because of this support, a person wakes up more rested and energetic.
The license was originally signed with Integrated Merchandise Group International (IMG), of Mamaroneck, N.Y. Subsequently, IMG and InventHelp signed an agreement with Allstar Products Group for national retail distribution and direct response television sales. Allstar is the marketer of well known “As Seen on TV” products, such as the Snuggie®, Topsy Turvy® and Bumpits®.
The product has previously been featured and sold on QVC, and was highlighted in a Wall Street Journal article about inventions and innovation. The SideSleeper Pro is also being sold at Altmeyers, Target, Wal-Mart, Walgreens and Kmart. Direct response and retail sales through first quarter 2012 are estimated at more than $6 million.
IMG and Allstar Products Group, LLC, are both members of the InventHelp Data Bank and have agreed to feature InventHelp’s Caveman logo on each SideSleeper Pro package. Initially, IMG and its partners created an infomercial and ran it as a test on television. The SideSleeper Pro did well in infomercial tests and Allstar has continued to run TV commercials to encourage sales.
We are pleased to report that InventHelp’s services have resulted in a financial gain for Mr. Cole.