Previously, the SideSleeper Pro, an InventHelp licensed client product, was available in Bed, Bath & Beyond stores across the country. Recently, Allstar Products Group LLC, the company that licensed the pillow revamped the product and developed an updated version, filled with air beads. The SideSleeper Air can now be seen in new TV ads running across the country.
“We are pleased that one of our client’s products was on the shelves of one of the largest home and housewares chains in the country. Due to the life cycle of products, we’re excited that the product has taken on another form and has a new opportunity for sales,” said Nicole Lininger, Director of Communications for InventHelp. “The InventHelp client, Larry Cole, a doctor of chiropractics, designed the SideSleeper Pro so people would be trained to sleep in the best position possible in order to avoid twisting the neck and spine while sleeping.”
The pillow has a unique ear hole that serves two purposes; the ear does not fold over itself as it does with conventional pillows and secondly, the ear fits in the ear hole while the pillow is in the correct position, allowing the neck and spine to remain in a line. This reduces strain on the spine, neck, and upper and lower back. Because of this support, a person wakes up more rested and energetic.
The license was originally signed with Integrated Merchandise Group International (IMG), of Mamaroneck, N.Y. Subsequently, IMG and InventHelp signed an agreement with Allstar Products Group for national retail distribution and direct response television sales. Allstar is the marketer of well known “As Seen on TV” products, such as the Snuggie®, Topsy Turvy® and Bumpits®.
The product has previously been featured and sold on QVC, and was highlighted in a Wall Street Journal article about inventions and innovation. The SideSleeper Pro was sold at Altmeyers, Wal-Mart, Walgreens and Kmart. Past direct response and retail sales have reached more than $6 million.
IMG and Allstar Products Group, LLC, are both members of the InventHelp Data Bank and have agreed to feature InventHelp’s Caveman logo on each SideSleeper Pro and SideSleeper Air package. Initially, IMG and its partners created an infomercial and ran it as a test on television.
We are pleased to report that InventHelp’s services have resulted in a financial gain for Dr. Cole.